Driving The Digital Car With Analog Components
Today’s new cars get decent mileage, are relatively safe and are considered stylish, so auto OEMs must add something special to stand out. Car tech is the cornerstone differentiator of many automobile companies’ product offerings. Lately the “killer features” that consumers want and will pay extra for include tech packages such as: an in-vehicle infotainment (IVI) system with smartphone integration, rear seat LCDs, and all-around cameras for safety.
