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Diodes Pericom: A product line of Diodes Incorporated

Using Diodes as a Trade Name and as a Trademark

Avoid confusion between using "Diodes" as a trade name and as a trademark. If you refer to the company, you are using "Diodes" as a trade name and you may use the possessive. If you are using "Diodes" to modify a generic noun that refers to Diodes' products or services, you are using it as a trademark. A trademark is not used as a possessive. Thus:

Trade name:

Diodes' trademarks

Trademark:

Diodes' semiconductors
Diodes' design services

To show Diodes as the source of any trademarked goods or services, use the possessive of our trade name before one of our trademarks followed by the necessary generic noun.

Where the reader can make the connection to Diodes from the rest of the communication, you may omit the trade name from before the trademark and let the trademark stand alone with its generic noun.

Or, simply refer to Diodes' trademarked product or service as being "made by Diodes", or "made by Diodes Incorporated".

Alternatively, refer to our trademarked product or service as being "from" or "by" Diodes or Diodes Incorporated.

Avoid using the trademark form "Diodes" before one of our other trademarks.

Correct

Diodes' SBR®
SBR is a registered trademark of Diodes Incorporated.
Diodes makes SBR® Schottky barrier diodes and rectifiers.

Incorrect

Diodes SBR