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Product Marketing Director - Milpitas, CA

Diodes Incorporated (Diodes) is seeking a Product Marketing Director (High Speed Product Line) to define new products, as well as develop, implement and monitor highly complex business plans to address maximizing the return on current products as well as defining next generation products. Position requires hands on direct interface with internal design, application, product engineering as well as Field Sales, Sales representatives, Distribution Channel Partners and Chipset companies.

Principal Duties and Responsibilities: 

  • Conducts Market research and reviews competitive activity on an on-going basis
  • Work closely with customers on new system architecture and defines emerging requirements for New product proposals
  • Drives demand creation through key design wins
  • Champions and drives the product release cycle for both cost reduction and innovation of product activities
  • Evaluates sales performance and reviews progress against corporate long range plans and goals
  • Sets pricing strategy and monitors the financial performance of the entire product family
  • Coordinates sales and related marketing collateral activities such as technical articles, advertising and public relations to achieve marketing objectives
  • Drives and builds strong customer relationships and helps evaluate joint partnerships with chipset partners to further position product portfolios
  • Assists tactical marketing in the administration of marketing services including proposals, quotations, pricing scheduling and shipping of the product
  • Field Sales Training
  • Defining new products pertaining to PCI Express, SAS/SATA, USB or MIPI standards. Assess market trend and suggest new areas to get into to grow the product line
  • Presenting New Product Business Plan
  • Setting the pricing for new products
  • Launching new product with value proposition, target application and press release
  • Prepare annual plan and meet/exceed the target
  • Travel within and outside US to work closely with major OEMs and chip partners


Knowledge, Skills and Abilities: 

  • Requires a MSEE or BSEE equivalent degree in Electrical Engineering along with 10 plus years of Marketing of Semiconductor ICs and Analog experience is a PLUS 
  • Must be a driver with Commitment to Task
  • Understanding of computing, networking, storage, automotive or embedded platforms
  • Decision making and problem solving
  • Organization, Planning and Team Building skills
  • Excellent communication and writing skills
  • Must be exceptionally strong with MS Word, Excel and Power-point software
  • Experience in one or more of PCI Express, SAS/SATA or Fiber-Optical Module preferable


Click here to apply. >>

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